Lukas Krejca: Why startups don’t have a marketing plan? (Bonus E19)

Do you know what is the major mistake startups make when it comes to digital marketing? Many don’t have a well-sorted plan that will obtain customers and let them expand their business.

This episode includes:

3:15 min – Catch about impressions on FB and IG
5:20 min – Users need multiple touchpoints before making a purchase
6:15 min – What is a Marketing Plan?
9:50 min – What your marketing plan shouldn’t be
10:40 min – Two things to keep in mind when working with a digital marketing agency

With an average attention span of humans being 8 seconds on social media (which is shorter than a goldfish), users need multiple touch-points before they can buy a product or service from you. A good marketing plan will act as a guide to create those touch-points and scale businesses.

Under 15 minutes, Lukas has managed to summarize the importance of a strong marketing plan, what a marketing plan shouldn’t be, taking a client’s past experience as an example. Tune in to learn more!

Important Links:

Masterprogram for Startup Founders and Entrepreneurs

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Arshak Ismail Ansari

Digital Marketing Intern
Astronaut, Doctor, Lawyer, Scientist, Investment banker and CEO - I'm none of these things. I like designing, taking pictures and making videos though. I also happen to produce Dubai Business Podcast for Jayid.

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