Josh Yates: How can startups increase their sales (E21)

Lately, many SMBs noticed a drastic drop in the leads and inquiries they would organically get. This was either because of decreased demand or increased competition.

This implies going out there and looking for the right customers yourself is becoming a must. If you want to increase your customers, doubling down on your sales process is one of the most effective ways to do it.

Today, I am speaking with Josh Yates, sales director of Saphyte – UAE based CRM solution for small and medium businesses.

He will take you through the main mistakes SMBs make in the sales process, we’ll discuss how to identify the ideal customer or how to hire a salesperson to your team.

This episode includes:

1:30 – What are the typical mistakes SMBs make in sales
6:40 – How should the proper sales process look like
11:11 – How do identify your customers
18:00 – How to choose the right CRM
24:00 – How to hire salespeople

Related Links:

Saphyte – CRM

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Arshak Ismail Ansari

Digital Marketing Intern
I handle the social media and produce Dubai Business Podcast for Jayid.

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