Feras Arafe: How does influencer marketing work in the UAE (E18)

Influencer marketing today is what radio was 15 years ago, Feras Arafe – Founder of Expin says. We have discussed finding the right influencers, avoiding scams, not getting caught up with numbers, tactics to measure the results, and much more, tune in to learn more!

This episode includes:

8:40 min – Role of influencers in a marketing plan 
10:40 min – Using discount coupons
15:50 min – Follow up tactic
20:00 min – How to find relevant influencers and avoid fake numbers
25:40 min – How to identify fake numbers
28:38 min – Do not stick to 1 brand ambassadors

Influencer marketing is a hot topic these days in the UAE. While some years ago when it all started, it was restricted to big-name celebrities, dedicated bloggers/vloggers, or simply put- the ones with the verified tick mark beside their names, the scene has changed now, anyone with a good number of following (10k+, even less) can be an influencer now.

Although this is a good thing for people trying to be influencers, it becomes seemingly difficult for brands to pick the right influencers without getting caught up in a scam.

If you are still not sure what influencer marketing is, it is basically a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a solid social following. We all have seen “includes paid promotion” or similar tags while scrolling through our social media right? that is an identification for influencer marketing.

There are various social channels for influencer marketing like Instagram, Snapchat, TikTok, and influencers get paid to post about the brand they are endorsing, it is fun to note, the rates vary based on the type of post, for example, story posts have a different rate compared to normal ones, photos have different rate compared to videos. But at the end of the day, reach and conversions are what matters.

If you own a business and you are trying to find the right influencer for your brand, you can do it yourself, but the hardest part will be to determine if they are actually valuable and bring in desired results. That’s where platforms like Expin will help you connect with the right influencer for your brand.

Important Links:

Feras’ LinkedIn

Expin

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Arshak Ismail Ansari

Digital Marketing Intern
Astronaut, Doctor, Lawyer, Scientist, Investment banker and CEO - I'm none of these things. I like designing, taking pictures and making videos though. I also happen to produce Dubai Business Podcast for Jayid.

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