Lukas Krejca: Contests and Promotions on Facebook and Instagram (Bonus E15)

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Are you thinking of running your contests or giveaways on Facebook or Instagram? That way you can create engagement, reach more people, and make them buy your products or services?

Sounds great, isn’t it? Well… YES and NO!

Yes, because it will most likely accomplish the latter part.

No, because Facebook has created strict guidelines for running ‘contests’ and ‘promotions’ on their platforms. Many of us don’t even know about half of it. And breaking their rules will end up getting your page blocked.

Now, you might be wondering how hard can these rules be! Let me give you a common example… You remember those giveaways where companies/brands or individuals ask you to do certain tasks like, follow their page, follow five other pages, complete a survey, tag your friends, etc? That’s NOT ALLOWED.

There’s a lot more to this list of rules, many companies do this with or without knowledge, but if you want to be on the safer side and avoid any troubles, we have got you covered.

In this bonus episode, Lukas Krejca, explains 3 major rules to be followed while creating a contest or promotions on Facebook and Instagram, a few things that should never be done and finishes off with a piece of insightful advice on how you can take full control of your contests without having to worry about Facebook rules.

This episode includes:

1:53 min: What Facebook defines as contests 

2:18 min – What’s not allowed
 
3:59 min – 3 major rules
 
9:53 min – Do this instead of running contests on FB 

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Arshak Ismail Ansari

Digital Marketing Intern
Astronaut, Doctor, Lawyer, Scientist, Investment banker and CEO - I'm none of these things. I like designing, taking pictures and making videos though. I also happen to produce Dubai Business Podcast for Jayid.

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