Learn the basics of paid social in a few hours.
There are 9 million people in the UAE using Facebook and Instagram on a daily basis. They are not only the most popular social networks but also one of the most important marketing channels for businesses of all sizes. Both Facebook and Instagram allow everyone to reach their users via paid advertising. But how to do it right?
We build a curriculum for several workshop topics – just scroll down and pick what suits you best. Whatever topic you chose, you can always expect highly practical training during which you will try everything yourself.
- ~180 minutes
- Materials included
- Dubai / Online
- From 1,290 AED (349 USD)
What our clients say about the training
AVAILABLE WORKSHOPS
Facebook & IG Advertising Fundamentals
- How does Facebook Advertising work
- Auction basics
- Facebook Business Manager
- Facebook Ads Manager
- Targeting
- Custom and Lookalike Audiences
- Facebook pixel basics
- Campaign creation
Great for advertisers who are starting with FB Ads.
Facebook and IG Ads for e-commerce
- How to win auction you need
- Facebook Ads Manager
- Dynamic Ads for remarketing
- Dynamic Ads for prospecting
- Facebook pixel for ecommerce
- Product catalog
- Collection ads
- Custom and Lookalike Audiences
- Campaign creation
Great for advertisers who are selling products online or marketers working with e-commerce clients.
Facebook & Instagram Lead Ads
- Auction basics
- Facebook Ads Manager
- Creating Lead Ads campaigns
- Targeting
- Optimizing lead ads
- Increasing lead quality
- Measuring absolute cost per lead
Great for advertisers from industries like real estate, baning, B2B, healthcare, automotive, and others where generating leads is the main objective.
Facebook & IG Advertising Strategies and Funnels
- Framework for building FB Ads strategies
- Funnels
- See - Think - Do - Care framework
- Creating strategy during the workshop
- Advanced Targeting
- Campaign structure
Great for advanced advertisers who want to learn how to build the right strategy or funnel for any project.
Customized workshop
- Customized content of the workshop
- Combination of topics above or your own
- Tailored to your vertical / business
Difficulty level: Up to you
Option for advertisers who didn’t find what they were looking for in our topics. We will build it for you. Just let us know what you’re looking for in the form below.
Who is this workshop for?
Anyone who wants to start with Facebook Advertising and understand its basics. Digital Marketing specialists, Social Media specialists, Marketing managers, hands-on CxOs, entrepreneurs, etc.
What should you know before the workshop?
Who is the tutor of this workshop?
Lukas has been working with Facebook Ads over 10 years. He has managed campaigns for a variety of clients from e-commerce, telco and real estate to B2B and lead generation. Last 4 years he worked for a Facebook marketing partner, ROI Hunter, whose clients include Souq.com, Sivvi, Damac, Al Tayer and other regional brands.
Lukas has hosted over 100 Facebook ads trainings with one single goal in mind: To share all he knows about it.
How much is it?
- 1 person – 1,290 AED (349 USD)
- 2-4 people – 2,390 AED (649 USD)
- 5-7 people – 4,390 AED (1195 USD)
- 8+ people – contact us for quote
We provide 20% off these regular prices to support other businesses during Covid-19 crisis
(applicable for online training).
Prices apply for all topics above, duration of 1 workhop is aprox. 3 hours. Workshop fee is payable beofore the training via card or bank transfer.
Hands-on
Not just theory. Our workshops are hands-on, practical sessions where you try things you just learnt.
Human
We make sure you understand everything you need about each topic. No IT-Geek dictionary needed.
Best value for money
Our training is not the cheapest in the market. But we make sure it is the one you get the most value and knowledge from.
FAQ
The workshop can happen both online and in-person.
Online: We use professional webinar technology to deliver the best online training possible.
In-person: In client’s premises. We travel around Dubai to make it easy for you and your team to attend the training. Alternatively, we can host you in in5 Media in Production City (+200 AED additional cost).
Workshops in other locations than Dubai are conducted only for 4+ people and there will be extra travel cost calculated.
Yes, if you don’t want to conduct the workshop in person, we can prepare it remotely over a webinar platform (which is tested in UAE).
Definitely. Just let us know what topics you want to focus on (and what to skip) and we’ll make sure you get the most from the session.
In that case, we are happy to help. If our capacity allows, we offer 90% discount for non-profit and charity organizations (always subject to our approval). Mention it in the form below and we’ll get in touch.
Yes, we provide specialized training on below topics:
- Lead Ads
- Facebook Ads for Real Estate
- Dynamic Ads
- Facebook Ads for e-commerce
To sign up for one of these topics, please mention it in the form below.
Book now
I need more info
Just fill in the form below with all the details. Within 1-2 business days we will get back to you with workshop confirmation and payment details.
Book your workshop
Still not sure?
Watch some of training videos recorded by Lukas and our partners to see if we are the right ones for your training.
Is individual training too costly? Try video course with We Speak Digital!
Full practical course with structured curriculum and certification.
Learn how to run paid ads on Facebook and Instagram like a PRO. Setup your Business Manager, start using Facebook Ads Manager and launch your first conversion campaigns.