Access to Google Ads, Analytics, Facebook Ads accounts etc. should always be owned by you as a client. Not by your agency or developer. It is the same as with your home-keys – if you just give them to someone else, you might find your house empty and with changed locks.Read More »It is a CLIENT who should own access to all digital marketing channels.
When you’re promoting someone inside your team, you would think that nothing can go wrong. It is such a happy move for everyone that there’s nothing to worry about. That can’t be more wrong. If you don’t make things clear from the beginning, the ambiguity can easily destroy all positive emotions around promotion and it can actually lead to people not willing to be promoted.Read More »Promoting People Done In The Worst Possible Way
Customer success manager is a key position in SaaS companies responsible for the portfolio of existing clients. CSMs usually support them in using the product and are responsible for the client‘s growth. I will look at what are the key factors for successful CSMs in our company while being aware that it might vary from SaaS to SaaS.Read More »5 skills great customer success managers need to have